Our Story
Welcome to Bsmooth - Footlogix & Kinetics
Gali Gaon Segall joined the industry in 2003 as a spa owner/operator. She has acquired an extensive knowledge in the beauty world. In 2009, she consolidated and branded her company as Yemaya Group and soon thereafter, began expanding her business into nail bars (in Malls and Airports), salons, and eventually into a second Yemaya Spa at the 15 on Orange Hotel. Currently, the Yemaya footprint includes 10 nail branches within the aforementioned categories. The Yemaya Group employs over 100 staff, 99% women, and Yemayas’ focus is on empowering women with extensive training and personal development input.
Mission
To provide simplified effective cutting edge cosmetics that ensure positive skin care results
Vision
Our vision is to design products that simplify women/men skin care regimes while providing them with effective outcomes and improvements to their skin. We envisage significantly reducing the number of skin care items required while offering simple quick and easily understood skin care and beauty regimes
Goals & Objectives
Our goals are to produce and supply proudly South African products to our local market as well as expanding into the International arena with initial focus on the Middle East and Europe.
We aim to price our products at a competitive price level while also reducing the end clients expenses by reducing the number of products that they will require in order to achieve the same or better results as other more complicated, more expensive beauty regimes.
